
From Program to Product:
Turning Your Code into a Saleable Product
2008 - 224 Pages - PDF - 2.83 MB
What you’ll learn
Rocky Smolin walks you through the essentials of turning a development project into a product, including:
:: How to determine the best method of licensing your work and how to enforce that license
:: Choosing the appropriate price, calculating potential revenue, and selecting payment methods, including leasing and support options
:: Selling products direct to the customer, and via other sales channels
:: Managing technical considerations within your development project, including logos, splash screens, output, error trapping and reporting, and localization/internationalization
:: Creating attractive packaging and developing an appearance for the product, including within the application itself, supporting documentation, and in external components
:: Handling marketing, sales, and administration—learn product differentiation, lead generation, prospect tracking, and customer follow–ups
0 comments:
Post a Comment